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IvyTech Charter School

Key Deliverables:

  • Website Re-Design
  • SEO Strategy and Optimization
  • Marketing Strategy
  • Social Media Marketing
  • Facebook Ad Strategy
  • Printed Marketing Materials

The Project:

IvyTech is a Charter School in Ventura County, CA that is modifying and advancing the educational paradigm for the 21st century learner. IvyTech has taken the best aspects of the virtual classroom and a brick-and-mortar school to create a cutting edge “Blended Learning” experience.

The goal was to match their web presence with their cutting edge, blended learning style of teaching. By updating their website, engaging parents and students on social media, and reaching more of the community through carefully designed ad campaigns and printed materials, we did just that!

Website Re-Design | Fall 2016

IvyTech is a cutting edge charter school. They needed a new website that matched their 21st century, hybrid classroom style and unrivaled elective options. Their must-have list for their website included enhanced SEO, login capabilities, and easy-to-read admissions information. We created a website that is user-friendly for both current and potential students, while giving them a great design and seamless functionality. Key Objectives:

 

  • SEO Optimized
  • Mobile Friendly
  • Log-In Capabilities for staff, parents and students
  • Streamlines Admissions Flow
  • Student Resource

Facebook Management  |  May 2016 – December 2017

Facebook Ad Campaign | Summer School 2017

Ad Campaign Successes:

  • Summer School registration increased by 35%
  • The 35% increase brought enrollment to MAX capacity
  • More new students in a single year than ever before
  • Students enrolled came from a wider geographical area than previous enrollment years
  • Regular school year enrollment grew 28% as a result

Print Materials:

  • Event Flyers
  • School Flyers
  • Postcards
  • Graduation Program Inserts

Goals crushed! 

  • Summer School grew to MAX number of students, which was a 35% increase from the previous year
  • Fall enrollment saw a 28% increase in the number of students as a result of the summer school growth
  • Reached more geographical locations than ever before due to social media campaigns
  • 60% growth of Facebook Community